This week in Seoul, Korean Airlines announced its first new corporate identity in 41 years, showcasing a bold and confident start to its new strategy to become the Most Loved Airline in the World. The climax of the launch came when a huge curtain lifted into the night sky to reveal a glittering Boeing 787-10 adorned with the new livery that marks the start of the new era. A sample of today’s Korean Air experience All journeys start somewhere and a journey to be the best in the world at anything needs to start from a strong foundation. Korean Air…
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